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We've been rebuilding the shop from the ground up. It's redesigned, inspired by my experiences in newspaper print design, and I've always found it more calming to the eyes.
Instead of being inundated with high res, bright graphics every day, I want to display something a little bit easier on your eyes, in a fun way that has nostalgia.
From the main page, you're already entered, and you can slide for some interactive features, such as showing the bestsellers and new as a little interactive five-on-five basketball court. If you keep going, it shows reviews in a more interactive way instead of just a stagnant way, until you get to an actual product, for example.
With the product, I wanted it to feel like selecting an item from, let's say, a Game Boy Color game. It's all in the effort to make the experience as unique as possible for the viewer.